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Information by Design Ltd (IbyD) takes your privacy seriously and the purpose of this policy is to explain how we collect and use your personal information and how we comply with data protection law.  IbyD is registered with the Information Commissioner’s Office (Registration number: Z6556929).


In May 2018, the EU General Data Protection Regulation (GDPR) came into force and the UK Data Protection Act 2018 was passed.  In line with these changes, IbyD has updated this policy.



The information that you provide us will be used purely for the purpose of the associated research and will be held in accordance with the GDPR and UK Data Protection Act 2018.  Any details you supply will only be used for the purposes you have consented to, and it will not be sold, loaned or given away to any other third party, unless we are obliged by law to disclose it.


During the course of collecting data, we are likely to collect information that is personal to you, such as your name and address, telephone number, or email address.  We will also collect demographics, which are about your characteristics, such as your age, gender, ethnicity, sexual orientation, gender identity, religion, physical and mental health or mental wellbeing.  We may also ask about political beliefs or trade union membership.  Please be assured that we will only use this data for the purposes that will have been explained to you at the outset of the research.  We will not pass that information onto third parties, but may, with your consent, pass it to the client who commissioned us to do the research.  We will normally give you a written leaflet if we speak to you directly, which explains our policy and procedures.


The security of your personal information is very important to us and we take this matter very seriously.  We’ll use appropriate procedures and security features to process and protect your information.  We have in place a robust framework to ensure the security of your information.


The pages on this website use cookies so that we can recognise return visitors to our website.  It is likely that you will have several hundred cookies stored on your PC - as most websites use cookies - and all of the cookies are only ever viewable by the website which created them. For example, if you visited a website that created a cookie on your computer, then that website will not be able to read the information from the cookies that was created by this site.

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