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Future Net Zero Study

This survey is being conducted by Information by Design (IbyD) on behalf of the Aura Innovation Centre, led by the University of Hull. IbyD are an independent market research company, are members of the Market Research Society (MRS) and abide by the MRS Code of Conduct. 


At the Aura Innovation Centre, led by the University of Hull, we know that SMEs are critical to meeting the 2050 Net Zero targets set by the UK Government on all carbon emissions. This is why we want to ensure that Humber businesses, like yours, are supported through the transition to the low-carbon future


Your views will help us better understand your current challenges and shape the support we provide to SMEs over the coming decade. 


The Future Net Zero Survey takes around 5-10 minutes to complete.  It includes questions about how your business is currently being affected by Covid-19 and Brexit, and your attitudes towards reducing your business’s carbon footprint.


We want to hear from businesses in all sectors and all responses will be confidential.

Completing the survey

  • Please follow the instructions for each question carefully. Some of them ask you to select one option, and some more than one option, or to type something in.

  • Everything you tell us will be treated in the strictest confidence – we definitely won’t pass your details on to anyone else.

  • If you have any questions please telephone Information by Design on 01482 467467.

  • If you have any concerns about this questionnaire you can contact Kelly Charles at the Aura Innovation Centre, led by the University of Hull on 01482 464700 or at

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